Who Am I?
Hi, I’m Madison, a marketer, problem-solver, and lifelong learner who connects creativity with strategy and people with technology.
I’m driven by curiosity, persistence, and a desire to turn ideas into something tangible. Whether I’m analyzing data, developing a campaign, building a website, leading students, or solving a problem I’ve never encountered before, I’m always looking for a way to learn, improve, and create something meaningful.
I’m still growing into the professional I want to become—but I’ve learned that I don’t need to have everything figured out to move forward. I just need to be willing to learn, ask questions, adapt, and keep building.
My Vision
To use marketing, technology, and data to create meaningful opportunities, inspire positive change, and make a lasting impact on people’s lives.
My Mission
To approach every opportunity with a spirit of excellence, continuously learn and grow, and use my skills to create meaningful solutions that positively impact the people and communities I serve.
My Values
I honor excellence, integrity, innovation, impact, growth, empathy, and commitment as the foundation of all my work. These values guide my choices, shape my lifestyle, and reflect my dedication to creating a positive impact for people, communities, and companies.
01
Strategic Consulting
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Secured a $20,000 contract through strategic relationship-building and execution of a targeted marketing campaign.
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Led contract management efforts, negotiating terms and overseeing execution to ensure compliance, value, and on-time delivery.
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Partnered with external companies to design marketing strategies that increased target audience reach by 25%.
02
Digital Marketing
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Developed and executed a multi-platform content strategy across Instagram, Facebook, and YouTube, driving a 300% increase in viewership.
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Conducted A/B testing to identify high-performing social media content, optimizing creative strategy based on audience engagement data.
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Developed and managed content calendars while optimizing branded templates to maintain consistent and cohesive digital content across platforms.
03
Technology Solutions
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Cross-leveraged core banking systems and three CRM databases with high technical agility to track the full customer lifecycle, streamline daily workflows, and maintain strict database accuracy
04
Data Analytics
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Tableau Proficiency
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Power BI, Power Query, and Power Pivot
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Python, SQL, R, SAP
